Hey there, happy Saturday, November second, 2018 and I'm super excited because I'm here to ask live and I sneak out of the room because I am a little overwhelmed. I don't know if you ever do that at an event, but it's like a fire hose of people and information and all the things. And so I just stepped out and I thought I would share with you what I have figured out as the themes of the event. At every event there's sort of a theme; for this one, I've got three and I made little notes.
“Everyone gets overwhelmed.”
So, everyone gets overwhelmed. Actually at the break, I saw one of the guys I was on the panel with- not Ryan, so Robert, a man- he might, maybe I shouldn't say this actually, when we were just talking, I was talking about how I go and hide in the bathroom sometimes, literally like “run away” because I'm so overwhelmed.
The wind is blowing here. I hope it doesn't make terrible audio. When I get overwhelmed, I literally have to go hide in the bathroom and he was like, “Me too.” I was like, “Okay, well if he's doing it too then it can't just be me.” So overwhelm happens and a lot of people have said to me, “Oh my goodness, it's so overwhelming. It's overwhelming.” So I have some strategies to deal with that and if you want to hear about that, let me know in the comments because I'd be happy to share them with you. But if you don't want to know, I won't tell you, I don't need to overwhelm you too.
“Expect the lows. The lows are coming in your business.”
The other one is a big topic here from most everybody is that the low times are coming, Your business may go “woot” and then “bluh” or may go “bluh-bluh-bluh”. But there's definitely a low coming. Even Kevin, sorry, Kevin Harrington of Shark Tank fame spoke last night and he talked about how he's- when he was doing the info, so he's famous for creating the infomercial, which is like, “As seen on TV. Right?”- And, he showed this graphic of that logo, the red famous ‘as seen on' logo, ‘as seen on TV ‘logo, burning to the ground because TV viewership is just plummeting. And so, you know, that's gonna happen at some point, no matter what your business is, it doesn't matter, everything changes. The only constant is that everything changes. So the question is, how do you prepare for the changes, how do you prepare for the lows and how do you mitigate that risk? So, I don't really have an answer for that one yet. More just like it's in my mind.
And I know we've definitely hit some rock bottoms in our business. We've got a six-figure tax audit over three years. That was no fun. And definitely threw us for a loop. Things like that they're going to happen. So I just want you to mentally be aware of that because I think people don't talk about that enough. And, and actually, it was funny- one more story on that- we had a private Q and A with Kevin, which was so cool but I asked him a question and it was you know, “Hey, you talked to a lot of entrepreneurs, you get a lot of questions. What question do you wish we would ask that you never get asked?” And he was like, “That's a great question.” And he was like, “Nobody ever asks me about the bad things- about the lows, about the failures.” And he's like, “There's a lot of them.” And so he shared one with us and I just want you to know that those are there.
“Choosing and committing is really hard but making the hard choices is something you get to do as an entrepreneur. So once you choose and decide then commit and go full force.”
And then the last is that everybody finds it hard to choose and commit. And not every, every single person, but a lot of people. Having a lot of one on one conversations with some amazing humans doing great things and everybody's a little scared to commit and go. And because they're afraid there's too many options in the world of entrepreneurship, there are too many options.
And this really hit me hard because I feel this way. With all these options out there, what do you choose and how do you commit and what does that look like for you? So I've been helping some people with that because I've seen a lot and I know a lot and so just giving them clarity has been like a great, great thing. And I've been loving every minute of it.
So, the last is that I had some personal goals coming into here which was to work on my messaging, like really just tell people in a bunch of different ways what I do because I'm still dialing that in, right? This is the part of the journey that I don't really know what I'm saying yet. I don't know how to say it, I don't know what the reaction is. And so I'm actually just saying it and watching their face and seeing how they react. And I've tried, from solopreneur to CEO, I've tried, “I bring you clarity in the chaos.” I've tried, “systems to scale,” things like that. And I think what's resonating pretty well is the clarity and the CEO. And then, I've also tried “email engineer” and that was pretty good.
I noticed a lot of the specific help I've been giving us been around which funnel they should build in their business next and also just email marketing tactics and stuff because, well I know a lot about both of those subjects, so it's been really fun. But as a personal, like what I'm trying to get out of this conference because I think you should go to every event with a goal. I think I've met my goals. I've got some people I'm ready to work with. I'm actually really excited about one partnership that I think is formed here and not like an official business partnership, but like, we're going to do some stuff together kind of thing and I'm really excited about what both of us can do for the other person's business. And so I'm ready to just go hard on that and make things happen because that's the fun part.
So to recap three themes so far, “Everyone gets overwhelmed.” If you're like overwhelmed, two things either go outside, that's always good because that's what I just did here, or hide in the bathroom. “Expect the lows. The lows are coming in your business.” And as a side note in your personal life too- life is not like the steady happy, what we call the hockey stick growth like it. No, it doesn't really happen like that. And then, “Choosing and committing is really hard but making the hard choices is something you get to do as an entrepreneur. So once you choose and decide then commit and go full force.”
So that's what I'm doing here at this event. I am asking you a bunch of questions so that I feel like I make the right choice and as soon as I do, I'm running hard. All right, let me know any questions you have. And if you do want that system for what I do- leaving a conference with all the overwhelmed- let me know in the comments and I will see you tomorrow.