Transcript:

You do the introduction with the three points and then each paragraph is one of the points and then the exit, you recap the three points

Hello, hello, happy Thursday, November 29th, 2018. It is a little late here and I've actually been in meetings all day long so my brain is a little frazzled and which is always fun, right? I love meeting new people and getting to hear about their businesses. So today I got to meet some potential clients and they are just doing the coolest things. I'm really excited about what's happening in their world and I am excited to be able to possibly help them. So I'm really excited about that. And also been doing some javascript stuff. So like brain's gone from business like operating kind of stuff to javascript and when my brain has to switch gears that so many times, I get a little frazzled, it's like, “Oh, okay, I need to go to bed now. So that's actually when I. So when you're a software developer you have to coordinate.

This is true about building funnels to coordinate a bunch of moving parts and get them to work together. Right? And so one of my main jobs when I used to be a software development manager was to keep people away from the developers because every time you'd interrupt their train of thought- 20 minutes, it would take them 20 minutes to get back into the groove. So we try to minimize that as much as possible, but that's not what I was talking about today. See, my brain's fried. So I'm a little rambly. The other thing that I did was with a current client, like I actually talk to her through her product and I thought that would be fun to tell you the process because it's kinda messy. And I think that's really important to note that it's messy.

So what I do is start with the marketing message first. So when you're creating a marketing message for your product, it doesn't matter what kind of product- a physical product, a book, a digital product, it doesn't matter. Like what is, who is, who are you speaking to and what is the benefit to them, right? And then the benefit, you can think of features, right? So if you're trying to get somebody to lose weight, right, that's the, that's well I'd even go one step further for losing weight because there you can go with the benefit of the benefit, right? But so say you were trying to help people lose weight. Well you could do that in a number of ways. I mean, how many weight loss products are there out there, right? So those are the features that drove the benefit of losing weight. And then the benefit of losing weight is people think that they're going to have this amazingly perfect life, which by the way, that doesn't usually work, but they don't know that.

So if you start by writing the benefits and then figure out what features you could put in your product to deliver that benefit for the person, that is a really great way to go about it. And one of my favorite things to use, and you know, full disclosure, I built it , is Scriptdoll. That's one of the reasons I love it. So the product profile in Scriptdoll actually makes you hammer out your marketing messages and what your person is struggling with in the profile. So if I go to build a product that I have in my head and I'm building up this product profile in Scriptdoll and I'm struggling, I usually know that means it's a bad idea. So it's just one of the ways that I use Scriptdoll- to develop products because you've got all these different ideas.

So in Scriptdoll there's a section with features and benefits. Then I get my profile belts. I'm like, “Okay, I've got the marketing down, so now how am I actually, like what is the content it's actually going to get delivered to make these feature benefit statements true. ” Right. So then I throw a bunch of stuff out and like I normally write it all down. I know a lot of people like to use mind maps. I am not a mind mapper. I, I understand them and I get why people sort of liked them, but I think I've been doing this- so this is actually something I've been doing for a really long time. It's very, very, very similar to software requirements work and we didn't have my maps, we have white boards, right?

So I just drew everything out so that's still how I work, I just throw everything into a document and then I organize it into sections. And then for each section I like to make sure that there's a benefit for the reader at the end of the section or the listener or whatever. So that is sort of how that works. And then I go in and create the product. And then usually when I, by the way, when I create the product, I get the meat of it in there and then I rearrange it and then I do the intro and the exit. So in the intro, that's what I'm like in this section you're going to learn and then the exit, I say in this section you learned blah, blah, blah. Right? So you start them with what they're gonna learn, give them the 50,000 foot overview and then at the bottom of what you just taught them and you do that for each section that you teach them stuff in and it just helps reiterate in their brain and help them listen.

Stories also are really great for that. So if you've got stories around that stuff, be sure to tell them the stories because stories help things stick. So that is how I create like the big picture overview of how I create a product. I start with the marketing message, I use ScriptDoll to help me clarify that and then I throw a bunch of ideas out to make what I built for the marketing true. And then I organize all that into modules when I go to build it. The content gets done first. And then I sort of do the, I call it the intro, and the exit. Actually, I remember learning this in high school, like when you had to write an essay, they were like, “You do the introduction with the three points and then each paragraph is one of the points and then the exit, you recap the three points. ”

It's the same thing. I learned this in high school English, so, it's just slightly different because you just have to sort of say it differently and you have to make sure that there are benefits, right? It's not like a school paper where you're just writing about Martin Luther King or something. Anyway, hope you found it helpful. And I really appreciate you watching. So if you did find it helpful, let me know. If you want to check out Scriptdoll right now, you can get it for a dollar trial. I am taking that away next year. So just so you know, that is leaving. So if you want to go hop over to Scriptdoll and get that, it's Scriptdoll.com and you can check that out. And then, use that to help you organize your thoughts around creating a product. So all right, hope that was helpful. Let me know. You can always send me a message or comment and I really appreciate those and I will talk to you tomorrow. Bye.