Everybody should know that people have their zone of genius and that if they need to get somebody outside of that zone of genius that they should be able to do that.
You never want to call a client and be like, “Hey, can't really do this. I'm going to need to get help.” And I debated whether or not just to hire the help and never tell him, but it didn't feel like that was fair either just for the relationship that we have, some clients you might want to do that with and some you don't, but just I've been really transparent with him about everything. And what happened actually, he was like, “okay, do it.” And then I have this other project that I think we should work on together. So I think it helped our relationship for me to be like, “It's time to get somebody smarter than me, like I am failing here.” And so what I wanted to talk to you about a little bit was to know when that happens to you.
So if you're spinning your wheels at something and when I say spinning your wheels, I mean you're trying something new or trying something and you're not making much traction. And I generally- depends on what I'm doing with optimization stuff, like it's a dark pit of yuck- So I normally give myself 10 to 15 hours and that's about how much time I've spent on this and I'm just really not succeeding. So at that point, that's actually too much time for other stuff that I normally [do]. Normally, if it's like five hours I've spent on it and I'm not getting where I want to be or at least not making progress, that's when I know that I need somebody better. So that's when I call in somebody else to help because this is where his zone of genius comes in, right?
But I need like a Ninja, like a black belt. Right? So I'm going to go find this person and I'm going to get this project done for my client and I'm going to charge them reasonable money because he has been so awesome. And then maybe we'll work on this whole project again, which will be really cool because that's what happens when you work with good people too, is that they don't be like, “Oh, well that's terrible. You shouldn't, you shouldn't tell me these things.” I don't like to work with people like that. Everybody should know that people have their zone of genius and that if they need to get somebody outside of that zone of genius that they should be able to do that. So, that's what I'm doing. I'm going to find somebody who is way geekier than me, but I still bring skill to him because he can't speak geek, right?
So the super geeky people can't speak to business people. I'm like in the middle where I can talk to them both. So I'm going to be the translator and still charged for that. Don't worry. I definitely want to make sure that this project gets done because really at the end of the day, he doesn't really care who does it, he just wants his site to be fast so that his customers can buy things quicker. And isn't that what we all want- fast sites so that people can buy things quicker? So that's my fun business obstacle of the day. Is that a Hashtag on instagram, the ‘o' in ootd instead of outfit of the day, business obstacle of the day. Can we start? Is that a thing? All right, let's start that. So hashtag B O O T. Tell me your business problems and we can probably get them solved. Okay. Hope you have a great day. I will talk to you again tomorrow.